Can you tell us a bit about the pediped story?
When I had my first daughter Caroline, I wanted shoes for her that would let her feet develop as naturally as possible while still looking stylish. There was nothing on the market that fit my needs so I had some prototype made for her and she would get tons of compliments on them. On a whim, I went into a baby store in Santa Monica and asked if they would ever be interested in selling them and they said “Yes”. That gave me the confidence to start the business.
What are some exciting new developments for pediped?
We just launched our Spring Summer 2013 collection and it is our largest and most exciting yet. We have tons of bright colors and really interesting materials. We improved the sole on our originals line to give it more traction and parents just love it. We also just launched a women’s line, called Brian James that brings the same core values of style and comfort to the women’s market.
What (or who) inspires you when it comes to juggling a busy company and career with motherhood?
My desire to spend time with my children is always my inspiration. When I was in a corporate environment all three of my children were in daycare for nearly 10 hours per day. Weekends felt short and too packed with errands to spend the quality time with them that I desired. Juggling for me means staying focused and doing as much work as possible while they are at pre-school and after bedtime. Working hard at those times means I can spend true quality time with them each and every day.
Favorite baby product?
The 2 biggest pieces of wisdom you would share with moms:
#1: Listen to your instincts as a mother.
#2: Model for your children an adulthood worth striving for; show them how taking risks and working really hard is a path to having a meaningful and fulfilling career and life.
Please fill in the blanks.
When they are older, I want my kid(s) to most remember me as…a loving mom and a good business woman.
When parents find out what I do, they often say: “My child would love to be a pediped model!”
In my free time, I love to…travel with my husband and daughters.
I’m dreaming of …my new line, Brian James really resonating with women. I really wanted to give women shoes that look amazing and are super comfortable.
Angela, we KNOW Brian James is going to be a huge hit. I’ve loved pediped shoes since my first baby was born and I took him for his first shoe shopping adventure (a high for me, a low for my husband). I will never forget him being seated in a little couch, getting “sized” for the right show, and my son running around with glee with his new shoes. Precious moments and amazing shoes. Thank you!