Nov 102014

At MommiesFirst we believe in moms helping moms!

We also believe in debunking myths. So let’s wipe out Super Mom and replace her with Happy Mom! And in support of Happy Mom, we’re launching the Help Mama series, which is dedicated to introducing our community of moms to companies whose sole purpose is to ……. yes, you’ve got it – help mama.

This week, we are sharing a company called Latch Pal ….

Latch Pal is a nursing clip that secures a mother’s shirt during breastfeeding.
Can you tell us a bit about your entrepreneurial story?

I’m a mompreneur balancing the role of mom, wife, friend, entrepreneur, and working mom. I’m fueled by love, caffeine, and the desire to help new mothers.
As a new mother myself, I quickly realized that no amount of baby books or classes can truly prepare a mother-to-be for motherhood; especially breastfeeding.
In the days and weeks following delivery, I sat on the sofa, cradled my hungry baby, clumsily adjusted my bra, and tried to hold up my shirt, so I could clearly see my nursing baby. However, on most days, my baby was squirming, my shirt was falling and I didn’t have enough arms to do it all! As I talked to more moms, I learned that a lot of women struggled to hold up their shirts while nursing and I wasn’t alone! That’s when I was inspired to create LatchPal, a breastfeeding clip that secures a mother’s shirt!

How do you feel you are helping moms (and Dads!) most?

Parenthood is indescribably awesome; but it tests the boundaries of sleep, sanity, and possibility on a daily basis. A cooing cutie can become a hangry (hungry + angry) little human within seconds and LatchPal alleviates the annoyance of a falling shirt, so a mother can stress less, focus on feeding, and most importantly bond with her baby. We are truly touched when moms express how LatchPal has increased their nursing convenience and breastfeeding confidence. We feel truly blessed to be helping mothers during such a formative and precious time.

What (or who) inspires you when it comes to creating a business committed to helping moms (and/or babies)?

At one point, during my pregnancy, our baby was the size of a fig. Because we hadn’t decided on a name or learned the gender, we affectionately called our baby “fig.” When we held our little boy, for the first time, our life was forever changed. Our little boy, nicknamed Happy Fig, inspired us to love more, live more, and give more. We know “new additions” can make parents feel exhilarated and anxious, so we want to do everything we can to give back and support new families!

What are some exciting new developments for your business?

LatchPal has been embraced by retailers, lactation consultants, health professionals and Moms around the globe!

We’ve had the opportunity to partner with amazing individuals, programs, and hospitals to connect new moms with local resources.

LatchPal made its debut in Hollywood at a particularly exciting time and we’re thrilled that so many celebrities are promoting and supporting the beauty of breastfeeding!

Look for LatchPal in:

  • The Baby Maternity Holiday Gift Guide (November)
  • Pregnancy & Newborn Magazine (January)
  • MommyCon Chicago (February)

The 2 biggest pieces of wisdom you’d impart to about being an entrepreneur?

Everything will take longer than you think; anticipate, plan, & prepare.

Surround yourself with like-minded people who are driven by genuine passion and inspired to make a difference.


My favorite part about LatchPal by Happy Fig is…  knowing that we’re making a difference, helping one mom at a time.

When people find out what we do, they often say: “I’m inspired & thank you for sharing your story.”

In my free time, I love to … enjoy cinnamon roll Sunday with my family!

The last book I read was… The Happiness Project –OR- Llama Llama Red Pajama

We are dreaming of… a full night’s sleep (its rare with a little one!)

More Help Mama Posts:
Curiosity Box
MADESQUARE – an app, but is MUCH more than just an app! It enables you to use photos from your phone and create them into a beautiful memory, keepsake or gift!
The New Mummy Company – a company devoted to helping new Moms!
L’il Tights by Skights – fun and warm knee high socks for little ones
Simply Fun Families – a website filled with great ideas and products for families to do together
LPH Illustrations – Susy the Soother Fairy (a book about giving away a soother)
Naked Nursing Tank – one of the best nursing tanks out there
coldfront – a personal cooling pack that stays cold for up to 12 hours
Zipadee-Zip – a slumber sack that helps babies transition from swaddling