At MommiesFirst we believe in moms helping moms!
We also believe in debunking myths. So lets wipe out Super Mom and replace her with Happy Mom! And in support of Happy Mom, we’re launching the Help Mama series, which is dedicated to introducing our community of moms to companies whose sole purpose is to ……. yes, you’ve got it – help mama.
This week, we are sharing a company called Personally Cool Inc. founded by Susie Hadas …
Can you tell us a bit about your entrepreneurial story? I was hot…all the time. The discomfort caused by excessive overheating was just awful and driving me to both physical and mental distraction. Desperate for relief, I searched for a solution. After months of buying and trying all sorts of products, I couldn’t find one I wanted to use. The products out there were risky, wet, smelly, sticky, impractical, or just didn’t work. I couldn’t understand why it was so hard to find something. I was completely frustrated and just wanted to be personally cool. Personally Cool and Coldfront – our now patented personal cooling system – were born of the intense desire to right that wrong, and create a safe, effective and convenient personal cooling system to serve as the cornerstone in a line of personal cooling products. No one should have to go through what I did for cooling comfort and peace of mind.
How do you feel you are helping moms (and Dads!) most? Coldfront is a versatile and really convenient solution for all sorts of common heat and pain related problems. Baby gets a bug bite or a fever. Dad burned himself on the grill. Mom’s pregnant and experiencing hot flashes. Under each of these circumstances, the soothing and chilly goodness of Coldfront makes a tremendous difference.
What (or who) inspires you when it comes to creating a business committed to helping moms (and/or babies)? Moms themselves! When moms write to tell us that we’ve made breast-feeding more comfortable, or that coldfront® was indispensable for a day at the zoo or the beach, we can’t help but be inspired. Making moms, babies, and dads feel great makes us feel pretty great, too.
What are some exciting new developments for your business? We’ve got several new products in various stages of development, and because our friends in Canada so love coldfront®, we’re talking to folks in Toronto about distribution there.
The 2 biggest pieces of wisdom you’d impart to about being an entrepreneur?
First – Don’t go it alone. Surround yourself with people – an advisory board – you can rely on to help you realize your vision and grow your company.
Second – Be prepared for some harrowing hairpin turns and stoplights in the most unexpected places on the road to success, but don’t let them stop you!
Some more information about Susie:
My favorite part about Personally Cool is…doing good by being good. It’s why we exist.
When parents find out what I do, they often say: “How cool! Oh, I’ll bet you hear that a lot.” But then they’ll say something like: “I absolutely love the idea of having a cold gel pack with me to use whenever I need it. Where have you been my whole life?!”
In my free time, I love to… learn new things and meet new people. So much fun.
The last book I read was…“Contagious”, by Jonah Berger. It’s a great read for entrepreneurs!
I’m dreaming of… sugar plum fairies and a few days of R&R.
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